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Photo of Ilmar Raag

Ilmar Raag

“Often what I see is that creative people do something and are then very unhappy when they see that the audience don't react in the way they'd hoped. In television this can be very cruel, but you start to see what effect certain kinds of ideas will have on certain kinds of audiences. When I write something, even if I hope that everybody will love it, in reality I know that there is potentially only a fixed number of people who could be interested in it.”