“Our people are gracious and kind. They go to all the trouble to go to a cinema, stand in long queues and procure a ticket. They go through the hustle and bustle, through the blazing sun and the thrashing rain, to see your film, and; as I have always said - if you do not cheat the audience, they are very kind to you. Don't make a fool of them. Do not take them for granted. They may not be as intelligent or as critical as other audiences, but why they have come there, they know: they want to be entertained.”