“I show that there are different realities...I take the TV, the same model that the public has at home, and I defamiliarize it, and this is conceivably shocking...The real disturbance is that their well-known objects, their spoon, their lipstick, their status symbols, their cars are used, and therein lies the content... It is (art)work with familiar objects that causes such disturbances in thinking, in consciousness.”