Many have tried to claim Dawn as an anticonsumerist parable (as an undergraduate, I was one of them), but the movie's greatest quality may be its open-endedness. The mall is an idiot's paradise, sure, yet it also provides the heroes with everything they need to survive—food, clothes, lodging, weapons. In fact, Dawn often plays as a consumerist fantasy, with the four protagonists enjoying free reign over an entire mall's worth of goods.
Ben Sachs
November 29, 2012