Swinging London is a catch-all term applied to the fashion and cultural scene that flourished in London, in the 1960s.
It was a youth-oriented phenomenon that emphasised the new and modern. It was a period of optimism and hedonism, and a cultural revolution. “Swinging London” was defined by Time magazine in its issue of 15 April 1966 and celebrated in the name of the pirate radio station, Swinging Radio England, that began shortly afterward. However, “swinging” in the sense of hip or fashionable.

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