Through the extremely raging playthings of the words of Catalan poet Joan Brossa, Pere Portabella, in his first work as a director, attempts to dismantle the forms of advertising discourse of the time—Franco’s regime during the sixties.

Pere Portabella is considered an essential figure in the cultural history of Spain, whose avant-garde style has earned him global recognition. With this first short film, Portabella repurposes the language of advertising to critique Franco’s regime, using the words of Catalan poet Joan Brossa.