Sometimes tries too hard to land jokes but ultimately 'Bojack' is a true gem. It's fucked up that the Sad Horsey Cartoon whoops its contemporaries in taking on depression, failure, asexuality, abortion, and irreconcilable relationships.
Secretariat: BoJack, when you get sad, you run straight ahead and you keep running forward, no matter what. There are people in your life who are gonna try to hold you back, slow you down, but you don't let them. Don't you stop running and don't you ever look behind you. There's nothing for you behind you. All that exists is what's ahead.
Two seasons in and so far it's quite disappointing. The jokes are more miss than hit, and the emotional moments would hit harder if the characters were more relatable; the beginning of the show, the crucial part for character development, does a shoddy work at making you care for them. The script has a lot of gems and a few episodes are amazing, but overall... meh.