It manages to confront you with modern machines that produce kinds of truths: what are you willing to accept/recognize as true? As other reviewer pointed out, they proved a believable ad gathers people, yes; but not too far away is the notion of modern domains of inquiry (academia, education, economics, politics, etc.) that produce their own kinds of 'truths'. At least these students allowed you to see the mask.
No se entiende que es lo que se intenta demostrar engañando masivamente la buena voluntad de la gente que cree en una campaña de publicidad que para mayor mortificación ha sido financiada generosamente con fondos publicos. La unica conclusión que saco del documental es lo pacifico de los buenos checos. Si esto ocurre en España aseguro que estos no salen vivos del "Czech Dream". Muy mala y eticamente miserable
The political implications are interesting in context, but the premise is not well thought. It's no news that advertising works and there is no strong reason for people to doubt the existence of a product in a believable ad. So why would anyone be surprised that people actually went? Is showing 2000 people in the opening day of an hypermarket which offers really cheap prices a critique on consumerism? Im not so sure.
A witty, thoughtful antidote to the constant barrage of advertising and consumerism that most of us now face. This is a film whose overtly political message promotes a skeptical attitude not only to the advertising industry, but also to the way in which modern electoral politics operates in a similar, consumerist way. More narrative cohesion and polished photography would greatly improve this otherwise decent film.
Shallow. The concept is incredible and the social commentary of it doesn't need to be spelled out -- it's smart. The issue lies in the filmmaking: the filmmakers are barely profiled, emphasis is awkwardly shifted amongst sub-concepts that are half-assed, and the ending is just as much of an anticlimactic fluke as the actual hoax. Some people were mad. So what? The film doesn't care. They unveiled and they bailed.