After denying a woman the extension she needs to keep her home, loan officer Christine Brown sees her once-promising life take a startling turn for the worse. She enlists a psychic to help lift the curse placed on her by the old gypsy and keep her soul from being dragged to hell.
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This is how you make a horror; unique, suspenseful and incredibly clever. I went into this with average expectations due to my mixed feelings towards the supernatural aspect of horror, but oh man was I surprised. Raimi's screenplay is about as indulging, suspenseful and characteristic as anything he's ever written and this is something that even John Carpenter would be proud of. Ending is jaw-dropping shit.
While it doesn't ever reach the artistic heights Raimi has before achieved with this genre, Drag Me to Hell is still an awful a lot of fun and definitely worth checking out - if horror comedy is your cup of tea. If not, then there's really nothing for you here, and you should not be ashamed to skip over Drag Me to Hell.
I, however, loved it. SO cool.
The charm in Drag Me To Hell doesn't lie in its scare factor, rather its return to what made Raimi famous in the first place. If anything, its a natural and refreshing return to the Evil Dead style of Black Comedy and traditional horror shooting. The sense of film classicism is a real relief given the recent flood of rapid and over stimulated horror flicks that relied more on shock and gore then anything else.
If you think you know what to expect when you walk into this, you're going to be surprised. Sam Raimi goes back to his Evil Dead II roots more than you would expect and the terror and laughs keep coming.
In a sea of boring mainstream horror films directed by people who primarily direct Cher and Mariah Carey music videos, it's really refreshing and promising for me, as a big, fat horror fan, to see someone who actually loves what he's doing turning out something decent--both fun and creepy. F the haters!
Though it is always delightful to see one of these movies where Mr. Raimi gets to do silly hyper-stylized cartoon horror tropes and malevolent slapstick, and Alison Lohman sure pleases as the wholesome (farm)gril next door, Drag Me To Hell will always primarily stand for me as where I first took notice of the beguiling Bojana Novakovic, in her small role as a gypsy granddaughter. I looooooove her. I love gypsies.
Unscary and stupid horror, where the disgusting, incomprehensively evil Central European menace de jour is the Gypsy. What strikes me most is this: if we lived in an alternative world where the Nazis had won the war, the film would be substantially unaltered in tone and plot, only with the evil old woman as a Jew.