Beautiful, interesting, incredible cinema.
Romanian television commercials broadcasted to consumers in the country’s post-Communist era are revisited in a satirical montage. Viewers were sold on visions of Romania’s glorious past and gilded future—including get-rich-quick schemes, shiny new toys, and economic shock therapy.
A nostalgic supercut of gloriously kitsch media relics, this acerbic film wittily brings out bald-faced narratives around money and success. Behind the blunt messaging of television adverts, filmmaker Radu Jude and philosopher Christian Ferencz-Flatz find pernicious political messages at play.