An open-handed adaptation of the apparently unfilmable novel by Victor Pelevin about the Pepsi generation, one of whom is Babylen Tatarsky, a tobacconist turned successful PR man who, in Russia’s wild 1990s, lives his dream of the Sumerian goddess Ishtar.
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Visually spectacular and the performances were great, with an unexpectedly high-energy reception from the (mostly Russian-speaking) crowd at TIFF. But, this film is not without its flaws - mainly that it feels far longer than its actual length, and the story is too nonsensical to follow at times. Some references were very funny - such as "Brother" - but I suppose a lot went straight over my head, as a non-Russian.