Most notably, this film has a fantastically lush animation style with cute character design and gorgeous fire effects aplenty. Although the characters and story aren't really bringing anything new to the table, it was a highly enjoyable movie (with many similarities to this year's "Brave"). The revolution of 3D animated films may be irritating, but it's gems like this that are saving it.
It's such an intelligent film with a lot of funny dialogue and great characters. Even if they are archetypes and it follows a traditional narrative, it is still very original and mature. The animation was fantastic, and, yes the "camera work" was original and inventive.
A rare pearl. Visually stunning, exhilarating, charming, poignant and as genuinely fun as films get. The dragons are wonderfully constructed and cute beyond words (especially Toothless) and Gerard Butler and Craig Ferguson's voices give it extra charm. DreamWorks' best film to date, hands down. At the level of some of Pixar's films. Which is saying a lot.