Three young entrepreneurs start an interior design bureau to renovate old apartments in Saint Petersburg. Their business takes off after they meet their first client, a beautiful free spirit who introduces them to a host of rich clientele and who has a tragic secret she’s reluctant to share.

Having surveyed the socioeconomic terrain of the “Wild Nineties” with his two Brother films, Aleksey Balabanov returns to St Petersburg during a period of relative stability. A touching entrepreneurial comedy, It Doesn’t Hurt Me finds a nation embracing the possibilities of capitalist enterprise.