Refreshing and bittersweet, Lemonade is quite a compelling group of music videos with an amazing cinematography worth of five stars. Then I realized this is all marketing and I took some stars to the left, to the left.
What an ambitious album-length concept video that does Beyonce's vision proud (from arch-provocateur Akerland et al). The album's arc and deliberate mise-en-scene of the music video work perfectly in tandem. This rivals Kanye's 'Runaway' for the audacity of its premise, and proves that she can be a dab hand at experimental pop & contemporary R'n'b alongside a back-catalogue of iconic crowd pleasing hits. Excellent.
There's no denying the creative brilliance involved, and I say this as someone who feels no certain attachment to Beyoncé's music. This is a tone poem of new age black empowerment and revisionist Americana that reflects on self worth and expectations. Lemonade is a conversation for and between black women that rejects the silence often imposed on them—I suppose I just feel grateful to bear witness.
3 - Watched on a dare. It's a modern Malick short scored by Beyoncé; if you like either of those things, and don't mind shitty poetic interludes and a truckload of self-aggrandizing in the guise of racial empathy, you'll love it.