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Metrobranding: A Love Story Between Men and Objects
Metrobranding: A Love Story Between Men and Objects
7.2
/10
45 Ratings

METROBRANDING: A LOVE STORY BETWEEN MEN AND OBJECTS

Metrobranding - O poveste de dragoste între oameni şi obiecte

Directed by Ana Vlad, Adi Voicu
Romania, 2010
Documentary, History

Synopsis

While people in Western Europe were used to choose between hundreds of brands, the communist Romania used to have a different experience: one brand for each basic product. Imagine the importance these “monobrands” acquired in the lives of those who made them and who used them.

Synopsis

While people in Western Europe were used to choose between hundreds of brands, the communist Romania used to have a different experience: one brand for each basic product. Imagine the importance these “monobrands” acquired in the lives of those who made them and who used them.