The multitalented Gael García Bernal portrays René Saavedra, a brilliant young ad man who, against all odds, engineers a successful 1988 voter campaign to oust brutal Chilean dictator Augusto Pinochet…
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Easily interpreted as a fight against oppression or #change feel-good film, the epilogue exposes a transition to a time of vapidity and excess—lending to a more ambiguous reading. Its focus is the power of media and propaganda (able to bring down a military dictatorship) as well as the struggle between two colleagues-cum-rivals, downplaying the NO's victory to show their own purposely anti-climatic emotional release.
Great cinematography. Feels like it was shot at the time the events took place. Very interesting movie. It offers, probably, what is a fraction of what led to Pinochet's regime fall. But it's fascinating to see how saying/voting no to the dictator and its regime was built and presented in blocs of 15 minutes, with limited budget and resources, to an audience that had been fed only oficial news. Very interesting.
Skillful, witty and in the end sour depiction of the deceptive power behind the media and the profound divisions of ideology and socioeconomical types in latin america. Either a denounce of the general public indiference and the futility of the democratic triumph or an important footnote in the short term mass media events that could shake or actually bring down a de facto government.
From the 80's era video-tape medium, to the wardrobe, to the cars on the street, the stylization of this film is unparalleled. The juxtaposition of archive footage with the antiquated videography serves even more to enhance the emotional impact of this powerful political drama.
Definitely Larrain's most commercial effort yet. The film blends perfectly existing archival footage of the actual NO campaign to get rid of Pinochet with a beautifully hazy Umatic video approach and costume design. Bernal even rides an old school 80's skateboard. It is however lacking and falls into the run of the mill 'campaign' or 'fight' film that we are VERY familiar with. 3.5 stars
Comment faire campagne contre la dictature en temps de dictature ? "No" est un film captivant sur la façon dont l'esprit publicitaire et/ou créatif bouscule les discours politiques attendus. Face au sérieux des régimes autoritaires, la nonchalance, la gaité, et l'humour sont-ils des armes efficaces ? "Si" !