Fascinating piece of film. However the most amazing thing is how much advertising has evolved since then. Not considering the cost of buying up seven minutes of airtime for one ad, I can't really imagine anything comparable being aired today. The very idea goes against everything that defines modern commercials, that's what makes this so fascinating.
A "hymn to colonialization" - in a dreamlike fashion Lye "reminds" us that only by civilization - read: technology - humanity is able to overcome nature. In this case technology obviously means Shell Oil. Go buy Shell Oil - or die in the desert. All seriousness aside, I wish I hadn't watched this sober, as it actually is a fun ride to watch.