“[On online crowdsourcing] It is not that I imagine it will bring in thousands of pounds, it’s more a way to attract attention to the problem – like Foto Masr. Foto Masr won’t protect the archive of Egypt’s important historical photos from loss, but does strongly highlight the crisis in a way that’s much more effective than words. It makes people interact with the issue, or at least lead them to think twice when they see the problem presented from a new and unusual angle.”