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Photo of Magnus von Horn
Photo of Magnus von Horn

Magnus von Horn

“What became more important for me was how I imagined these people to be, as well as the image their followers have of them in their minds.”

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    Magnus von Horn Sweden, 2020

    Fitness influencer Sylwia seemingly has it made: hundreds of thousands of social media followers, endorsement deals, photo spreads in magazines. But as she starts to share more online, the rising pressure forces her to confront her deepest insecurities and the exhaustive demands of her lifestyle.

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