Movie Poster of the Week: “20,000 Years in Sing Sing” and Title-Centric Posters through the Ages

Above: 20,000 Years in Sing Sing (Michael Curtiz, USA, 1932).

When I wrote about the posters of 1933 last week this was one poster I deliberately held back (though 20,000 Years in Sing Sing was released on Christmas Eve 1932, it is included in Film Forum’s retrospective). The early 1930s, no less than today—though the execution was a lot more interesting— was an era of big floating heads in movie posters. While 1920s movies had the occasional floating head poster for their biggest stars, artists and studios still favored the look of early silent posters with their head-to-toe portraits and snippets of narrative. Though Norma Desmond said famously of the silent era “We didn’t need dialogue...we had faces!” it was ironically with the coming of sound that faces started to dominate movie posters and, until Saul Bass, minimalism in American movie posters was almost non-existent.

All that makes the 20,000 Years poster, with its reliance on lettering and its complete absence of human figures or faces (and this is a film that starred Spencer Tracy and Bette Davis no less), all the more interesting. 

And that got me looking for other posters in which stars are absent and in which the title treatment is doing all the work, and it makes for quite a fascinating, visually inventive collection. There are a few in which people appear, but only as tiny figures and unrecognisable as actors. And though some of these posters also had alternative, star-centric campaigns (like this far less interesting poster for Sing Sing) making them more like today’s teaser posters, many were actually the dominant campaigns. Charlton Heston was already a big star, post-Ten Commandments, when he made Ben-Hur, yet MGM stuck with its now iconic and much copied hewn-out-of-rock title treatment and you’d be hard pressed to find a Ben-Hur poster with Heston featured, even after he won the Oscar for Best Actor.

And so here, from 1932 to 2012 are my favorite title-centric movie posters.

Above: So Big! (William A. Wellman, USA, 1932).

Above: Over the Wall (Frank McDonald, USA, 1938). Notably, this is another movie set in Sing Sing prison.

Above: Tales of Manhattan (Julien Duvivier, USA, 1942).

Above: Gung Ho! (Ray Enright, USA, 1943).

Above: German poster for Paisan (Roberto Rossellini, Italy, 1946).

Above: The Red Menace (R.G. Springsteen, USA, 1949).

Above: The Thing from Another World (Christian Nyby/Howard Hawks, USA, 1951).

Above: French poster for The Naked and the Dead (Raoul Walsh, USA, 1958).

Above: Ben Hur (William Wyler, USA, 1959).

Above: Joseph Caroff’s poster (often wrongly attributed to Saul Bass) for West Side Story (Robert Wise, USA, 1961).

Above: Milton Glaser’s unused poster for Zabriskie Point (Michelangelo Antonioni, USA, 1970).

Above: Trafic (Jacques Tati, France/Italy, 1971).

Above: Andy Warhol's Frankenstein (Paul Morrissey, Italy/France, 1973).

Above: Jouineau Bourduge’s French poster for 1900 (Bernardo Bertolucci, Italy, 1976).

Above: All That Jazz (Bob Fosse, USA, 1979).

Above: Saul Bass poster for The Shining (Stanley Kubrick, USA/UK, 1980).

Above: UK quad for Blood Beach (Jeffrey Bloom, USA, 1981).

Above: The Entity (Sidney J. Furie, USA, 1982).

Above: US poster for Blue (Derek Jarman, UK, 1993). [Full disclosure: I designed this poster back in 1993—the first movie poster I ever designed myself.]

Above: US poster for Dancer in the Dark (Lars von Trier, Denmark, 2000).

Above: Teaser poster for Zero Dark Thirty (Kathryn Bigelow, USA, 2012). [And check out the Japanese version too.]

Responses

7 responses to this post.  Join the discussion

  • f ron miller

    These are great! So many here which I’ve not seen before. I’ve always had a fondness for how this conceit was used on the Earthquake (1974) poster.

  • Adrian Curry

    Thanks Ron. I almost used Earthquake as one of my linked examples for the influence of the Ben-Hur title treatment, but didn’t they put all the actors in little boxes at the bottom, which ruined the effect?

  • f ron miller

    They sure did. Nothing quite says disaster like a row of head shots!

  • Richard Schulte

    I would like to add Sunset Blvd. 3sheet and 1sheet style B to the list. Twisted Celluloid says it all..

  • Adrian Curry

    Good call Richard! Though I much prefer the 3sheet. I hate that the 1sheet style B has to have the title twice.

  • VincentVendetta

    Really like your Blue poster.

  • DT

    So much yes. Terrific!

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