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Movie Poster of the Week: “Une femme douce” and the Posters of Olga Poláčková-Vyleťalová

An iconic Czech poster and its connection to a late, great New York photographer.

The Czech poster for Robert Bresson’s Une femme douce by Olga Poláčková-Vyleťalová is one of my favorite posters of all-time: an extraordinarily arresting, beautifully executed piece of Czech surrealism that yet has a strong thematic and visual connection to the film itself. (The girl wrapped in her own hair could be the isolated and suicidal character played by Dominique Sanda.) So I was taken aback when a friend pointed out this photograph recently.

The photograph is apparently by the great fashion and celebrity photographer Bert Stern, who passed away on Wednesday at the age of 83. Stern, who was the subject of the documentary Bert Stern: Original Mad Man that was released earlier this year, is best known for his hundreds of photographs of Marilyn Monroe taken weeks before her death. But his most famous connection to movie posters is that he took the photographs of Sue Lyons wearing heart-shaped sunglasses on the set of Stanley Kubrick’s Lolita that became the iconic poster for the film. (Stern had first met Kubrick while he was a mailroom boy at Look Magazine and Kubrick was a staff photographer.) Stern also co-directed the music documentary Jazz on a Summer’s Day which was released in 1960.

I have no idea where the Stern photograph came from or where it was used, nor do I definitively know whether the photograph or the poster came first. This webpage dates the photograph as 1969 while the poster is dated 1970, and it would seem more likely that a painting could be made from a photograph than that Stern’s art department could recreate a turquoise and diamond choker drawn from imagination. (Also that webpage credits Cartier as the designer of the choker.) None of which is to take anything away from Poláčková-Vyleťalová; Czech posters have a tradition of borrowing elements and making them their own and the throughline and interplay between New York fashion photography, French cinema and Czech graphic design is fascinating. The image, which if nothing else is gorgeously rendered, fits not only the film, but also fits into her own oeuvre, as is clear below. Appropriation of western fashion photography seems to have been a strong part of her aesthetic.

Born in 1944, Poláčková-Vyleťalová designed a total of 76 posters between 1969 and 1989, and the hair-centric designs above are only a sample of her wide-ranging work, much of which you can see on the indispensable Czech movie poster site Terry Posters.

Meanwhile, while we’re on the subject of influences, it is clear that this poster for Athina Rachel Tsangari’s The Capsule—one of my favorite posters of last year—owes a great deal to both Poláčková-Vyleťalová and Stern.

Or maybe Bert Stern, in taking the original photo in 1969, was thinking of this 1964 Polish poster by Franciszek Starowieyski.

Posters courtesy of Posteritati and Terry Posters, and thanks to Daga Samitowska Oh for joining the dots.

Wow. Thanks for the amazing post, yet again… Never seen that photograph before! Love seeing her other work too. Also, cheers to amazing women poster designers. I have this one hung up in my house and have always considered it the definitive Czech film poster.
Thanks Sam! I forgot to mention that they issued it as a stamp in the Czech Republic a couple of years ago.
Posters 2 and 5 make me think of Monarch Programming/Mk Uktra, although I have no idea what the films are about…I could be completely off. Maybe it was the mention of Kubrick that brought about the association.
omg, fantastic.
Great post, great poster. But it seems rather obvious to me that Poláčková-Vyleťalová used Stern’s picture - apart from the black shoulders (and the flower), there is no painting involved). Best, C
I am in love with this poster, I am struggling to find a reprint of the image to frame in my home, and can only find original prints costing at least £400, can anyone help me? Or does anyone know if a reprint would even exist? Matthew

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