On photographing in 1967 for the "You don't have to be Jewish to love Levy's" ad campaign: “We wanted normal-looking people, not blond, perfectly proportioned models. I saw the Indian on the street; he was an engineer for the New York Central. The Chinese guy worked in a restaurant near my Midtown Manhattan office. And the kid we found in Harlem. They all had great faces, interesting faces, expressive faces.”